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Our Journey

humble beginnings

Pugata was founded by a love of luxury and developed by a small team of jewellery enthusiasts. It has grown to embody the perfect mix of eclectic and modern design, classic heirlooms and outstanding craftsmanship.

Ethics & Institutions

Pugata is proud and determined to uphold the highest standards of ethics and integrity and have affiliated with several trusted institutions within the jewellery industry.


We adhere to the Kimberly Process for diamonds and ensure that all our gemstones and precious metals comes from reliable ethically sourced companies around the world.


We are members of the National Association of Jewellers, the leading professional trade membership body representing over 2,000 companies that operate in every aspect of the UK jewellery industry. Every NAJ member abides by the NAJ’s Code of Conduct, based on honesty, integrity and professionalism.



We are also members of Assay Assured, a 550 year old institution set up to certify and guarantee the authenticity of precious metals sold within the industry.


We take immense pride in the quality of the pieces that we produce. The entire team has been recruited because of their outstanding work in the jewellery industry, which means at each stage of development you’re in the very best hands. With over 30 years’ experience, our team of CAD designers, gem experts and goldsmiths will ensure that only the highest standards are good enough, irrespective of price.
At every stage of development, it is assessed and signed off, ensuring that each piece is perfect before it reaches you.

How it’s Made

We take great pleasure in taking our clients on the journey that each of our pieces of jewellery takes, from the initial conception to the finished article. Throughout the process, each step is carefully considered and approved with our clients before we produce the final  piece. We are fortunate enough to own our production facilities which means we have complete control over all of the jewellery we produce. 


we don't compromise on quality and we take great care to make sure each item is perfect before delivery.

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